HOT is an Isreali company that provides TV, internet, and telephone services.
In order to raise awareness for its new internet TV offering, NEXT TV, HOT sought to promote short videos to reach an incremental qualified audience on top of the other channels it activated, namely Youtube. HOT measured the success of the campaign based on completion rate (awareness) and time spent on site (engagement).
Outbrain’s Outstream Video Smartads help brands maximise awareness by serving video ads at the moment of discovery in placements that are perfectly integrated into a feed. A non-intrusive format, Outstream Video Smartads run across the Open Web in premium environments, allowing brands like HOT to get exposure to incremental and quality audiences, as a part of their marketing mix along with TV and Social.
Outbrain’s native Outstream Video only starts playing when in-view and with sound off, ensuring less disruption and better attention. To increase engagement, HOT also leveraged Outbrain’s unique data set and targeting features to make sure its video campaign was seen by the most valuable audiences. The combination of improving the user experience, effectively scaling, and leveraging technology allowed Outbrain to outperform YouTube on both awareness and engagement KPIs. In addition, CPCV for Outstream was 4 Israeli cents while Youtube’s was 12 Israeli cents.