A Leading Telecom Company Drive Awareness and Engagement to its Internet TV Services with Outstream Video Smartads

Category

Entertainment

Success Story

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HOT is an Isreali company that provides TV, internet, and telephone services.

Overview

In order to raise awareness for its new internet TV offering, NEXT TV, HOT sought to promote short videos to reach an incremental qualified audience on top of the other channels it activated, namely Youtube. HOT measured the success of the campaign based on completion rate (awareness) and time spent on site (engagement).

Solution

Outbrain’s Outstream Video Smartads help brands maximise awareness by serving video ads at the moment of discovery in placements that are perfectly integrated into a feed. A non-intrusive format, Outstream Video Smartads run across the Open Web in premium environments,  allowing brands like HOT to get exposure to incremental and quality audiences, as a part of their marketing mix along with TV and Social.

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