How Three Drove Consumer Sign-ups for Their Online Petition

Telecom|mobile app

Mobile provider Three used Outbrain’s power of discovery to drive awareness and support for their ‘make the air fair’ campaign.

Overview

The campaign urged Ofcom to impose a 30% cap on the amount of airwaves owned by any one network.

Results

Outbrain outperformed all other channels being used for this campaign and delivered a CPA significantly lower than the target.

“This project was an important one for not only our brand, but the whole Spectrum campaign – in short we needed to get it right in a finite amount of time. The educational nature of the campaign content meant an earned media strategy with Outbrain was a hugely effective channel. Results from the campaign were great, with this activity being our most successful and cost effective.”

PIPPA WHYBOURNE LEAD MARKETING COMMUNICATIONS MANAGER