Case Study

Three Drive Consumer Sign-ups for Their Online Petition

148KEngagements

25%CPA lower than target

Introduction

3 (or Three) is a global brand name under which several UMTS-based mobile phone networks and broadband internet providers operate in Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Italy, Sweden and the United Kingdom.

The Challenge

Mobile provider Three used Outbrain’s power of discovery to drive awareness and support for their ‘make the air fair’ campaign. The campaign urged Ofcom to impose a 30% cap on the amount of airwaves owned by any one network.

The Solution

Their campaign objective was to educate consumers about this issue and its impact on a network‘s ability to offer a fast, reliable mobile service at an affordable price. Ultimately to convince consumers to show their support and sign a petition for Ofcom.

This project was an important one for not only our brand but the whole Spectrum campaign – in short, we needed to get it right in a finite amount of time. The educational nature of the campaign content meant an earned media strategy with Outbrain was a hugely effective channel. Results from the campaign were great, with this activity being our most successful and cost-effective.”

Pippa Whybourne Lead Marketing Communications Manager