Case Study

Lifesum Increases App Downloads and Gains High Value Customers with Outbrain

15K+Average Monthly Installs

$0.3(USD) CPC on iOS only

10%Registration to Paid Subscription Rate

2.3MMUsers engaged (clicks) over a year

Introduction

Lifesum, a health and fitness app developed in Sweden, provides a robust variety of tools and tips to help users reach their health goals. With a range of diet plans, meal plans, habit trackers, recipes, and more, Lifesum aims to make healthy living affordable, personalized, and simple.

The Challenge

When looking to increase the amount of paid users from the U.S. on its app, Lifesum turned to Outbrain, a leading advertising platform for the open web.

The Solution

The strategy behind acquiring new paid users involved driving readers from Outbrain’s premium publisher suite to sponsored content produced by Lifesum. With articles focusing on topics like the benefits of their diet plans, Lifesum was able to educate its users on the capabilities of the app prior to download. This resulted in knowledgeable and engaged users who were far more likely to opt into the app’s paid premium version.

Lifesum used Outbrain’s proprietary targeting tools including interest targeting and lookalikes to reach a relevant audience while driving scale across the Outbrain platform.

In addition, Outbrain’s Campaign Scheduling feature ensured Lifesum was engaging with its target audience at their peak interest time. This allowed Lifesum to reach potential clients when they were most engaged and more likely to pay for the premium app subscription.

“Outbrain is our top-performing open web channel, which helps us drive quality premium subscribers to the Lifesum app.”

Jamie Day, Performance Marketing Manager, Lifesum