CONTENT MARKETING & DISCOVERY

Outbrain’s Guest Blogging Guidelines

|Will Fleiss

Outbrain Guest Blogging Guidelines

We’ve received an increasing number of inquiries from marketers about guest blogging on the Outbrain content marketing blog. A handful of great marketers have done so (one of my favorites is “How to  Hire a Content Marketing Rockstar” from Eric Siu, founder of Single Grain), but we never formalized the process for submitting a guest post.

Well, now’s the time.

If you’d like to publish a guest post on our blog, please read the following guidelines and complete the form that’s linked to at the bottom of this post.

Our Audience

Outbrain sits at the intersection of content and performance.

We enable great content to outreach expectations, by helping the most interested audiences discover it on premium publisher websites around the world.

Thousands of marketers promote their content through our index and recommendation algorithms every day. These marketers look to us for ACTIONABLE strategies, insights, and tactics that can help them achieve their Key Performance Indicators (KPIs).
Whether those KPIs include metrics to drive awareness, traffic, social shares, leads, sales, or any other high-value action, the underlying theme that drives their challenges and achievements is performance.

Outbrain Content KPI Funnel

Quality Guidelines

As we’re sure you know, there is already SOOO much content about content marketing online. We have no interest in contributing to the swath of useless advice pieces that are already clogging up the interwebs. Quality is everything. Quality means original, practical, real-world examples, real data, successes, and even failures.

Ultimately, this statement is the standard to which we hold our own content and it’s the true measure of the guest posts we’re looking to host:

“An Outbrain blog post should make our readers want to stop what they’re doing, print the article, and spend the day applying what they learned to their content strategy. To put it succinctly: Your post should be inspiring!”

[Full Disclosure: We adopted this from the KISSmetrics guest blogging guidelines because it’s so darn awesome! 

Topics We’re Looking to Cover

To give you a better idea of what we’re looking for, here are some topics and example posts we feel deliver the most value to our readers:

Becoming a Guest Blogger

Don’t feel like you have to complete your entire post before pitching it to us. Just start by filling out the form and we’ll get back to you to discuss. Also, if you’re not sure if your idea for a post fits our guidelines, but you still think our audience will love it, go ahead and complete the form anyways.

We look forward to hearing from you!

Will Fleiss

Will Fleiss

Will has been doing online marketing for 10+ years, spending time on the agency-side at BKV, Ogilvy, and Converseon and... Read more

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  • moshiur rahman| June 27, 2016 at 6:06AM

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  • Isabella| July 18, 2016 at 2:02AM

    Hi Team,

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    Do let us know if we can send the article to you for review.

    Looking forward for a positive response from you.

    Thanks,
    Isabella

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    Thanks,
    Amy

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    Hi
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  • Reshma| October 27, 2017 at 7:07AM

    Hey there,

    I hope your morning is off to a great start.

    My Name is Reshma. I noticed that you have a few opportunities for guest posting/ Article submission. I would like to do a guest posting on https://www.outbrain.com//, about the topic coworking spaces. As we provide coworking space services, I want to write content related to that.

    I am sure this topic would catch the interest of your readers.

    What do you think about this? If you are interested am ready to write up and send over to you. or else do you need any other topics related to coworking spaces, do you want to publish on your site I am more than happy to write on that topic.

    Kindly let me know what is the procedure to publish content on your site. Kindly revert.

    Regards,
    Reshma

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    Drive crowd-source numbers via contests
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    How contestants have won tens of thousands of dollars via Crowdsourced contests
    Disrupting Overpriced agencies with DIY Apps

  • Hamza Awan| October 31, 2017 at 7:19PM

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  • sanjida| November 1, 2017 at 11:23PM

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  • Jack| November 5, 2017 at 2:14PM

    Hello,
    My name is Jack, and I’m a writer and a journalist. I’d like to write a post to complement content you have on your blog.
    Let me know if you are interested, and I’ll start working on a post right away.

  • Stefan Debois| November 6, 2017 at 4:16PM

    Hi there,
    I’d like to contribute to the Outbrain blog with an article about quizzes in marketing – it will be based on a case of one of our customers in the Utility sector who is using quizzes in a very innovative way – they have seen a 74% increase in leads collected since the introduction of the quiz on their site.
    Your thoughts?
    Cheers,
    Stefan (CEO of Survey Anyplace)

  • Antz Media| November 8, 2017 at 12:00AM

    Really helpful blog.Thanks for sharing

  • Balbir kumar| November 9, 2017 at 5:05AM

    Such a nice and interesting blog I have ever read. It has given me what I was looking for. Thank you for providing me with such useful information.

  • jyothi| November 10, 2017 at 6:06AM

    Hey Team!
    I hope your doing amazing!
    I have a unique content peice and a different topic to target on! It would be great if you could get in touch with me! I belive its going to be different and a great fit to your website!

  • Diana Ford| November 15, 2017 at 11:11AM

    Hi,
    My name is Diana and I’m a digital marketing specialist and blogger. Also, I’m an expert in SEO, content, social media topics. I would appreciate sharing my experience on your website.

    Looking forward to hearing from you soon,
    Diana

  • Jin Markov| November 21, 2017 at 2:02AM

    Hello
    Nice to read this this article. Should I post some good post and share with you for GoodFirms ?

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