Attention Playbook

Attention Playbook

Attention Playbook

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  • Consumer attention is dwindling
  • Understanding advertising’s impact on outcomes is more important than ever
  • A paradigm shift from viewability to attention
  • Defining and Measuring Attention
  • Driving efficiency by predicting attention

Consumer attention is dwindling

Content over-saturation

Consumers’ attention levels are dwindling to an all-time low. In fact, average attention on screen has decreased by 69% since 2004.

As our world has become saturated with more content and access points than ever before, our minds have been trained to become ad-dodging experts, easily skipping, closing out of, or looking away from brand messages. (…)


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