Meet Us At DMEXCO 2023
- whenSeptember 20 & 21, 2023
- whereHall 7
- booth numberD27
Outbrain is excited to return to Cologne and showcase how our technology predicts moments of engagement to drive measurable outcomes for advertisers and publishers.
11:15 - 11:45
Advertisers need solutions to positively impact their business results at every step of the funnel. Viewability is being replaced by Attention, CTRs are no longer the deciding factor for engagement, and cookies will soon no longer be available for performance optimizations. In this masterclass, Outbrain will show how marketers can successfully optimize every step of the funnel on the open web, using several customer campaigns as examples. We present the most important trends, KPIs, tools, and strategies to make your campaigns - from awareness to performance - a success.
12:45 - 13:00
In an industry worth a staggering $627 billion, it’s time we confronted the elephant in the room: the grossly underestimated value of attention. This session delves deep into the underbelly of the media world, highlighting the untapped potential of high-attention platforms, and how they can transform the way we approach advertising. We’ll dissect the complex dynamics of attention economics and present an actionable blueprint for brands to leverage this overlooked currency. In doing so, we reveal the hidden secret to maximizing your media investment, and ultimately, escalating your advertising effectiveness. This is your chance to decode the media enigma and unearth the treasure trove of attention. The question is, are you ready to rethink the rules of the game?
Join us for a cold beer or sparkling wine at our booth. Cheers to a successful first day at DMEXCO 2023!
13:50 - 14:10
Alexander Erlmeier, Chief Revenue Officer at Outbrain -- The latest generative AI developments have caused excitement and astonishment among marketers and content creators this year. The publishing industry is in a unique middleground and seeing the new technology both as an opportunity but also as an obstacle. While AI and machine learning already help boost revenue diversification and optimize the user experience, topics like intellectual property theft, threats to monetization and discussions on the balance of automation and editorial judgment remain unresolved. This panel will bring together some of the brightest minds in the publishing industry to discuss how they are dealing with the new reality and harnessing the power of AI.
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