Content recommendations (or native recommendations) are content pieces that are suggested or recommended to web users on the web page they are visiting. Content recommendations are served via discovery platforms such as Outbrain. They are designed to enhance the experience of the reader by suggesting articles that may interest them, based on their past online activity. Content recommendation space is purchased by advertisers, who create and provide relevant content that is automatically served to users on publisher sites via content recommendation widgets. Content recommendations are similar to native ads. They provide interesting and useful information to targeted users while they browse the internet. Content recommendations are often denoted by a title such as “You May Like This” or “Recommended Posts”.
Example: Outbrain content recommendation