Outbrain Put the FOCUS On Nestle‘s Biscuits Brand

Category

Food/Bev/CPG

Success Story

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland.

Overview

With several major holidays during the holidays season in Israel, food is an essential part of the celebration. Nestle chose to highlight Petit Buerre, a classic traditional biscuit, to be the holiday‘s shining star. Nestle‘s challenge was to create a captivating video as well as select a platform that fostered high completion rates with longer form videos.

Solution

Nestle created a 49-second video, filled with mouth-watering food shots, which was distributed by GO Moblin using FOCUS, Outbrain‘s unique video product.

The decision to utilize FOCUS enabled Nestle to:

Nestle case study solution

In order to diversify our touch points with consumers, we utilized Outbrain’s new tool (FOCUS) as a part of our campaign. The utilization of this tool accomplished significantly higher completion vs. the benchmarks.”

Yair Rastecher, Digital Marketing Manager, Nestle

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