The Solution
Leica engaged Brand Studio to design custom experiences that fused together video storytelling and product-led narrative. With full access to the campaign’s creative assets, the Brand Studio design added layers of animation and engagement to capture and hold audience attention, mid-scroll. In allowing the user to uncover product features and video storytelling on their own terms - the four unique rich media formats drove over 50% completion rate of the video asset, with a deep dwell and high multi-touch rate. Delivered on high-attention Onyx environments, the results showed that open web users who engaged with the ad were captivated by a product experience they could touch, explore, and imagine in their own home.