We are really excited to say “guten Tag” to Patrick Fuhrback, Director Business Development DACH, who has joined the Outbrain team in Germany.
Working alongside Alexander Erlmeier, Patrick brings with him a wealth of experience in the digital publishing space.
We caught up with Patrick to talk Italian cars, start-up culture and the future of content discovery in Germany.
Why did you want to join Outbrain?
After working in new media for many years in large media organizations I often felt like an outsider. At Outbrain, with its online DNA and great solutions I know I am going to fit right in!
What is the most attractive aspect of Outbrain’s culture?
It has to be the team – they are all open minded and highly motivated people from all over the world.
Who will you follow first from the company on Yammer, Twitter…?
Yaron and Ori – not to miss any of their great insights, and also my European colleagues.
What are the most interesting/relevant insights from your previous companies/experience that you will bring to bear at Outbrain?
During my career, I have worked with many different publishers on both the editorial and sales side; with Outbrain I will be able to offer a tool to keep both sides happy, which is great for me.
Do you have any predictions for 2013 relating to content discovery/marketing?
In Germany content marketing is just in its infancy, but we are seeing real interest from publishers, so there is great potential for growth in this field.
What is/are some of your favourite type/s of content?
Newspapers and sport news, plus I love old Italian cars so any blogs and discussion forums about that subject is guaranteed a read from me.
How would you summarise your background?
I worked for 17 years at a German TV based media house in the online media sales business, and also have experience working at a start-up multimedia agency. Most recently I worked at multi-channel platform SPORT1 where I learnt a lot about the business and needs of editorial websites. A common challenge during my career has been to be a broker between sales, marketing and technical departments – bringing everything together to make everyone happy.
What do you love about start-up organisations?
I like the attitude, the team is working altogether for the same cause, the fast decision making and the lack of politics.