As the IAB Annual Leadership Meeting gets in full swing, news is coming out of the UK that the IAB has published part one of their industry guidelines for native advertising.
The guidelines so far clarify what is required to properly identify third-party, commercial experiences aka users on publisher sites. Specifically, the guidelines call for prominent visual cues and wording that clearly demonstrates that a “commercial arrangement is in place e.g. ‘paid promotion’ or ‘sponsored content.’ Part two of the report is slated for this summer.
Follow the action live from the IAB Leadership Summit below
Featured image courtesy of ‘Pong via Flickr.//