Macy’s Leads The Charge (This Week In Content Marketing)

|Juan Martinez

Macy’s is in the process of a $400 million renovation of its flagship Herald Square location. Behind the scenes, the company is also developing a content marketing strategy that is likely to put it on par with some of the industry’s best brands. Find out what Jennifer Kasper, Macy’s group vice president for digital media and multicultural marketing, has to say about the brand’s strategy, and learn about the best and worst content strategies from some of the industry’s top thought leaders.

Content Marketing with Macy’s Jennifer KasperKapost

Miracle on 34th Street, The Thanksgiving Day Parade, awesome shopping bags with stars in the middle? Did you really think Macy’s wouldn’t be leading the content marketing charge?

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If you can’t figure out a way to negotiate a better parking space, the least thing you can do is convince the C-Level that content marketing is obviously the most effective form of branding.

Companies Focus in on Video for Branded Content

Ever since Eadweard Muybridge’s groundbreaking The Horse in Motion debuted in 1878, motion photography has been wildly effective at increasing human happiness levels. Don’t believe me? Go watch this film.

7 Content Marketing Mistakes You Might be MakingBusiness2Community

Nobody is perfect. Find out how imperfect you REALLY are and then quickly fix yourself right.

21 Seriously Strong Content Marketing MagnetsSocial Media Today

I love lists. But when I read this headline I have to admit, I was pretty skeptical. Unless you’re the AFI your lists shouldn’t exceed the number 13. That being said, this list is so well-written I could have gone on for another 30-40 magnets. Check out number 9!

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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