Antonia Faulkner-Dybvig

It is a well known fact that the travel industry is one dominated by online content. Furthermore, recent data from e-marketer tells us that consumers are not just using mobile devices to guide them once…

Have you ever found yourself reading an interesting article, and thought “how did I get here?” You’re not alone. Over one third of what we consume online is unplanned content—something we didn’t intend to find…

Not only is trust hugely important when it comes to content online, but digital branded content is one of the content types that British audiences find most interesting—and it’s really making them click too. This…

Whether it’s relationships or friendships, all bonds are built on trust. Relationship experts from around the world will tell you that without trust you have nothing. This is the same for brands and their potential customers. And…

In today’s world, content is king. As consumers, we look to it for our information, entertainment, and guidance. Whether it’s a BuzzFeed listicle on the top 21 ways to eat a custard cream, or a…