eCommerce - D2C

[Webinar Recap] Black Friday Ecommerce Digital Strategies

Antonia Faulkner-Dybvig
Antonia Faulkner-Dybvig

[Webinar Recap] Black Friday Ecommerce Digital Strategies: How to Turn Traffic into Sales

Yesterday, we were excited to present the Black Friday ecommerce Digital Strategies webinar, hosted by our very own Kelly Hayes, Senior Account Manager at Outbrain UK. If you were lucky enough to attend, we hope you enjoyed hearing our tips and strategies for retailers and advertisers, so you can boost your digital campaigns and conversions this holiday season.

For those who couldn’t make it, or if you want to find out how to leverage the holidays to create more sales from your web traffic, check out the webinar recording:

In the meantime, get a taste of what to expect with this cool tip that featured in the webinar:

Get the best results from your native ad campaigns by promoting content during the entire holiday period, from Black Friday through Christmas. Why? Check out this graph, which shows how interest by ad topic is high throughout the holiday season on the Outbrain network.

Black friday stats

There’s tons more practical tips in the webinar, including case studies, data insights, a Holiday Campaign Checklist, and even a Q&A session with questions from the audience. Want more tips like the one above? Here’s the full slideshow.

We hope your Black Friday results are everything you dreamed of. Happy holidays!


Antonia Faulkner-Dybvig

Antonia Faulkner-Dybvig

Antonia is Outbrain's Head of International Marketing.