Publishers

Smartlogic is Outbrain’s dynamic serving logic, a pioneering achievement in the industry. It utilizes AI and machine learning to boost user engagement by customizing the layout of placements for each individual user.

Outbrain placements are composed of cards which represent different types of content, such as native advertising, video content, display ads, editorial content, etc. While standard static serving technologies show the same content types to every user, Smartlogic dynamically adjusts based on individual user habits.

This innovative approach optimizes both revenue and user engagement.