How does Outbrain choose what to recommend?

When choosing recommendations, our algorithms look at a variety of factors to determine the best links for each user, including contextual similarities, post popularity, and audience patterns.

Since our recommendations are personalized for every individual discovering great content, we are able to filter out post links that your audience has already read. Our algorithms are all geared to connect your readers to content that is interesting to them, and by extent, boost engagement with your site.

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