Can I boost specific editorial content?

You can boost engagement on selected content via Audience Campaigns.

Audience Campaigns (AC) is a self-service tool that allows publishers to influence Outbrain algorithm and boost engagement on selected content. Publishers can launch an Audience Campaign and monitor results directly from the Engage Dashboard.

Most popular usages are:

  • Promoting editorial articles.
  • Driving traffic to branded content.
  • Audience exchange between the publisher sites.

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