It’s been a busy year in digital marketing, and that means we’ve been busy on the Outbrain blog too! Let’s have a bit of fun with a roundup of the most popular posts in 2019.
Thanks for being part of our blog community, and see you in 2020 with more great content just for you!
Outbrainers running active campaigns (and those of you who are thinking about it!) enjoyed this post all year. It’s got the best advice about how to create images and headlines for Outbrain ads in an easy-to-understand infographic. For beginners and even those who are more experienced with Outbrain, it’s always a good idea to brush up on best practices and get the most from your campaigns.
Digital marketing and adtech jargon can be confusing at times, so it was not surprising to see this post make it into the top-10 most read blogs of 2019. Here, we take a look at what is programmatic advertising and how it works in relation to display ads. Plus we covered the benefits and advantages of both.
Speaking of native ads, this roundup of the best native ads was a great hit. If you need inspiration for your native ads, check out this list which covers the best examples of native ads from 2016, 2017, 2018 and 2019. You’ll see videos, websites, landing pages, interactive content and much more.
Not surprising that this made news among our blog readers! In mid-2019, Outbrain announced that in the month of April, it achieved higher reach than Google, Facebook, and others, among digital audiences in a number of key markets, like the US, UK, Spain, and Germany. Good news indeed!
Ever wondered how to make your website look even better? So have many other readers on the Outbrain blog who clicked on this helpful article in 2019. It covers 9 principles of how to turn an average website into a winner. Make sure to check it out.
At the Outbrain blog, we love helping digital marketers expand their horizons and get access to the best and most relevant content on the web. Our readers clearly love it too, as this post listing the best marketing podcasts has been a hit, coming in at number 5 on our top 10 blog post list.
Everything you need to get started with remarketing? Yes, please! Our retargeting primer got lots of hits this year, as digital marketers turn to this effective tactic to boost their conversions. There are loads of actionable tips, plus enough background explanations to help you wrap your head around remarketing and do it right.
2019 was the year of affiliates at the Outbrain blog, with a number of popular articles just for affiliate marketers. Yet none could beat this post, which covered the best affiliate programs. It’s remained one of our most consistently popular articles this year – check it out.
Customer engagement is such a fundamental part of any marketing strategy today, it’s no wonder this post keeps making our most-read list. Check out some top strategies, and inspiring examples of customer engagement tactics that got great results.
We’ve discussed video marketing quite a lot this year on the blog, and the centrality of video in digital marketing is proven with this by-far most popular post about how to promote your YouTube channel. If you’re one of the thousands who clicked on this article, stay tuned – we’ve got more great content about video marketing heading your way in 2020.
Happy New Year from the Outbrain blog team!