Well now’s your chance to catch up! Over the past few months, the Outbrain team has been busy launching a host of innovative products shaped by feedback from our advertisers. In case you missed some of these exciting new developments, we’ve put together a quick summary of the top product launches from H1, all built with your ROAS in mind! Take a look:
New Smartads = Greater User Experience = Better Results
Our most frequent customer requests revolve around creating new experiences to engage users to interact with interesting content. Here are two new ad types to help you do just that:
The popular carousel ad format adapted for native audiences was launched earlier this year. Carousel Smartads have proven to increase audience engagement by providing 10x the exposure with a more interactive user experience.
App Install Smartad
The newest Smartad, App Install, helps grow your business by driving more downloads from higher long-term value users. This rich creative format captivates attention and provides a clear path to action by showcasing a large image or GIF, brand logo, app store rating, and CTA button. We know App Marketers are constantly looking to drive installs from the right users, resulting in more ROAS and long-term growth.
Converting Consumers…It’s as Easy as 1,2,3!
During the first half of 2020, we’ve made our Conversion Bid Strategy (CBS) even more robust – now offering 3 modes based on your Campaign Objective.
Target CPA Conversion Bid Strategy
The most recent addition to CBS, Target CPA, has had tremendous results, reducing CPAs by 35% within 10 days of the campaign launching. Target CPA is 100% auto-optimized to ensure you’re remaining profitable and hitting your CPA goal.
Fully Automatic Conversion Bid Strategy
Fully Automatic CBS launched earlier this year with the purpose of maximizing conversions within your budget by letting Outbrain do the heavy lifting. This bid strategy prioritizes conversion volume to bring the best results within a set budget.
New & Improved Features
Looking to specifically target users who are connected to WiFi devices? Now you can. This advanced feature is useful for marketers looking to promote a video or reach mobile users with a high-speed connection to drive app downloads or other ‘data heavy’ content experiences.
Stay top of mind for those consumers who have seen your ads, but haven’t yet clicked on them. With “Viewers” Segment, marketers can retarget users who have viewed their ads in order to maximize lower-funnel engagement and conversions.
CPC Adjustment By-Content
Need more control over how each piece of content is served? With the CPC Adjustment by-Content feature, you now can simply increase or decrease the CPC bid at the content-level by a percentage variance against the campaign CPC, to devote more budget towards your highest-performing creatives.
Ready to launch a new campaign? Login to your Amplify account, or reach out to your Account Representative!
Want to try Outbrain for the first time? Go for it!