For years, content recommendations have been driven by relatedness. But we've found that the best way to deeply engage audiences is to tailor our recommendations for each and every person and instead serve up content that is interesting to them but not necessarily related.
Many factors influence our recommendations, but they largely fall into 4 categories:
Trending and social popularity
Related to the page you're on
Based on general audience behavior, i.e., people who read this also read that
Filtered for each person, not recommending something you've already seen
Engagement matters. Our #1 goal is to keep people happily clicking, reading & watching so we closely monitor the data from every single recommendation we make, analyzing two main factors:
Which headlines & pieces of content do people actually want to click on and consume?
This tells us which pieces of content are the most engaging to the audience, enabling us to serve up those links more often in order to keep people clicking, reading & watching even longer.
And it doesn't stop there. We're continually optimizing our recommendations in order to deliver the web's most engaging content to people (and as a result, also deliver the most engaged audience as possible to our partners).
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"Promoting content in context is key. Outbrain helps GE reach audiences that are discussing everything from commercial aviation, to marine technology, to artificial intelligence and cloud computing. Our goal is always to deliver content that adds value to the conversations being held by the end user. Outbrain allows us to do just that."
"Working with Outbrain has been a thoroughly rewarding experience, from the lift in revenue and engagement on our site to their editorially friendly approach. It's a partnership we're proud to be part of."
"Connecting engaged audiences with high quality content is at the heart of what we do at Federated Media, which is why Outbrain has proved to be the perfect partner. Their traffic acquisition platform has been so effective, their services are always top of mind when it comes to driving qualified traffic."
Steve Strauss, The SelfEmployed.com & Senior Small Biz columnist, USA TODAY, took the Great Outbrain Challenge.Read On
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