How We're Different

Outbrain looks beyond related links to help people find interesting content through personalized recommendations.

The world is brainwashed by relevancy

For years, content recommendations have been driven by relatedness. But we've found that the best way to deeply engage audiences is to tailor our recommendations for each and every person and instead serve up content that is interesting to them but not necessarily related.

What makes content interesting?

Many factors influence our recommendations, but they largely fall into 4 categories:

  • Popularity

    Trending and social popularity

  • Contextual

    Related to the page you're on

  • Behavioral

    Based on general audience behavior, i.e., people who read this also read that

  • Personal

    Filtered for each person, not recommending something you've already seen

Engagement matters. Our #1 goal is to keep people happily clicking, reading & watching so we closely monitor the data from every single recommendation we make, analyzing two main factors:

The Click

Which headlines & pieces of content do people actually want to click on and consume?

This tells us which pieces of content are the most engaging to the audience, enabling us to serve up those links more often in order to keep people clicking, reading & watching even longer.

And it doesn't stop there. We're continually optimizing our recommendations in order to deliver the web's most engaging content to people (and as a result, also deliver the most engaged audience as possible to our partners).

Everybody wins!

Post-Click Satisfaction

Do people consume even more content on the site as a result of The Click? Read more? Watch longer?

The Click plus Post-Click Satisfaction equals Happy Reader

Ready to get started?

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Sharing their love of Outbrain

P. Reyhan, Digital Content at Allstate

"I think of Outbrain the same way I think of a bag of my favorite tortilla chips. Once you start, you just can't stop. We saw immediate, positive results from day one onward. Outbrain is definitely a no- brainer."

New York Post

"Outbrain provides a solution to native monetization for the web and mobile that is both flexible and easy to implement. We're thrilled to be working with them."

Katrina Craigwell, Digital Marketing at GE

"Promoting content in context is key. Outbrain helps GE reach audiences that are discussing everything from commercial aviation, to marine technology, to artificial intelligence and cloud computing. Our goal is always to deliver content that adds value to the conversations being held by the end user. Outbrain allows us to do just that."

Brendan Monaghan, VP Business Development at Slate

"Working with Outbrain has been a thoroughly rewarding experience, from the lift in revenue and engagement on our site to their editorially friendly approach. It's a partnership we're proud to be part of."

Flora Lels, GM Style & Design at Federated Media

"Connecting engaged audiences with high quality content is at the heart of what we do at Federated Media, which is why Outbrain has proved to be the perfect partner. Their traffic acquisition platform has been so effective, their services are always top of mind when it comes to driving qualified traffic."

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The Power of Storytelling.

Outbrain's Content Guidelines.

We believe that discovering your next story should be intuitive, seamless, and personalized. And it should be driven by authenticity, not dollars.

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