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Case Study

The Open University Drives Interest and Leads for its Distance Learning Program

3XMore downloads than target

68%Lower CPA

0.82%Click to conversion

The Challenge

The Open University used Outbrain’s advertising platform to drive interest around its distance learning courses on the open web. The campaign differentiates The Open University from other UK programs by informing potential students about benefits such as flexibility and distance learning.

The Solution

The campaign objectives were primarily focused on lead generation for which The Open University used Outbrain’s Conversion Bid Strategy tool to identify the best converting referral sources. As a result, The Open University was able to hit a CPA 68% lower than its target.

Outbrain is a fantastic platform for us to explain our story and complex proposition within an editorial-style environment. The team has been collaborative, hardworking and transparent. We’ve seen fantastic results in a short period of time and we’ll definitely be working with them again.”

Ella Hall, Head of Acquisition and Brand, Open University