Babbel partners with Outbrain across several countries and languages. In the U.S., campaigns center on owned media campaigns educating the market on Babbel and their offerings, including how the app works, product statistics, and user reviews.
Babbel stays top of mind with ’always on’ campaigns with greater spend during key periods such as New Year’s and summer vacation season when consumers are most receptive to learning new languages.
Babbel utilizes a variety of Outbrain‘s advanced targeting tactics to support their full-funnel KPIs, building attention to their brand that further leads to conversion and lifetime value.
Retargeting allows for tailored communications to those who previously visited the site / interacted with content.
Interest Targeting pinpoints consumers based on the relevant topics they’re most interested in (travel, education, arts).
Lookalike Audiences model the content consumption profiles of existing subscribers to target new audiences that resemble them at scale.