For a brand like Audi, which has distinct brand messaging, it was up to Outbrain’s Brand Studio team to push the boundaries by embracing the digital canvas in new ways. Using interactive elements, Brand Studio’s designers created a custom format that opened two paths for audience engagement. Users who swiped on the Audi ad were then connected to a 15-second video, allowing them to learn more about the brand’s concept car, technology, and innovation. Meanwhile, users could also tap on the ad to be taken straight through to Audi’s site. This multi-touch function helped maximize the potential of user engagement while introducing multiple pieces of content, all through one ad experience.