For Publishers

Happy Readers = More Traffic, New Revenue Stream

You publish an incredible amount of great content — maybe even across several sites — but how do you make sure your readers discover the stories they’ll enjoy most? That’s where we come in.

We’re here to serve your readers the most interesting links possible

Outbrain automatically places your best content at the foot of your article to guide your readers towards more of what you have to offer.

Our content recommendation system personalizes links for each of your readers. We blend contextual analysis, collaborative filtering (“people who read this article also read…”), and personalization to sift through all your content and select the best four or five links to show at any time

Outbrain also serves links to articles on other sites that partners are paying us to distribute. Like all our content recommendations, these paid links are targeted to provide your readers interesting content that we think they will enjoy. In return, you share in the proceeds, developing a significant new revenue stream based on high user engagement that complements your editorial mission.

As a result, your readers get a personalized data-driven selection of content they’ll enjoy, increasing your traffic, your revenue and your readers’ loyalty, all in one step. No two readers are alike — why should the content you recommend to them be the same?

Did we mention that it’s free, fully automated, and takes about 60 seconds to install?

By using Outbrain, you will:

• Improve site recirculation:

  Targeted content recommendations increase page views by 3-12% and move readers between your blogs, site sections, and other properties. Outbrain intelligently links your sites together and introduces audiences to other brands within your network.

• Make money:

  Customers pay Outbrain to distribute great articles and content that they want read. When quality articles match your content, links to these articles may show and generate revenue for you. We do not distribute traditional text advertisements — all links point to content pages (articles, blog posts, reviews, videos) so that we're always recommending something interesting to your readers. Contact us for revenue estimates for your site(s).

• Create your own content network:

  Package up a white-label version of Outbrain to create your own link syndication network, driving free traffic from third-party sites you select.

• Editor friendly:

  With Outbrain, you decide which content sources you want us to recommend to your readers for free, and we pull the best links from those sources. We also give you full control over the sponsored recommendations that drive you revenue. Plus, our service automatically adopts the look and feel of your site and has easy-to-tweak UI settings.

• Showcase your videos:

  Outbrain can recommend your videos on articles that are relevant, helping integrate your assets and drive traffic to high CPM areas of your site.

• Add thumbnail images:

  You can opt to turn on thumbnail images above our recommended links, adding a visual flourish and increasing user engagement.

• Extend to mobile platforms

  Outbrain recommendations are a great addition to your mobile platforms. Adding two or three great links at the base of your articles helps users consume more of your content in an environment where there are limited navigational options.

• Test & install in seconds

  Try us instantly by adding a tiny snippet of JavaScript to your site. No commitments, no hassles — it’s 100% free.