Audrey Ference works with Outbrain's headline writing team. Her work has also appeared in Slate, Salon, the Hairpin, the Billfold, the Toast, Teen Vogue, and others.
If you pay attention to marketing trends, you’ve heard people throwing around the terms “inbound marketing” and “outbound marketing,” but what do they really mean? Listen, marketing professionals love to make up words: if your…
For B2B marketers, native advertising can be a powerful tool for reaching potential customers. 25% more people look at native ads than banner ads, with an 18% lift in intent to buy. Not only that,…
Paying for traffic can be a powerful tool for marketers. This 2017 emarketer survey found that 42% of small and medium businesses consider Facebook and other social ads to be the most effective marketing method…
You’ve probably heard a lot about performance marketing, but what really sets it apart from any other kind of marketing? We spoke with Nir Elharar, author of this great post about getting started with performance…
We live in an always-on world, and customers expect brands to anticipate and meet their needs in real time. For marketers, this means that the membrane between customer service and marketing is getting thinner and…
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