Native advertising is here to stay. According to eMarketer, by 2020, two-thirds of advertisers’ display budgets will be devoted to native ads. That means it’s time to make sure you’ve got your native advertising knowledge down pat.
What makes a great native ad? What’s the best way to write a headline? Should you use questions or statements? Is clipart all the rage or are real-life photos the next big thing? What native ads will get you the most clicks and conversions?
These are all questions that performance marketers must ask themselves if they want to get a good hold on best native advertising practices.
Can you spot a good native ad? Take our quiz below to find out, and you can always check out the Outbrain blog for all the latest tips and news from the world of native advertising (and much more!).