CONTENT MARKETING & DISCOVERY

50 Content Marketing Influencers to Follow in 2017

|Will Fleiss

50 Content Marketing Influencers to Follow in 2017

A way to stay current on relevant topics and engage with others in the marketing industry is to follow experts on Twitter. For those looking to bone up on content marketing, we’ve curated a list of 50 influencers who will keep you up-to-date with the ins and outs of the content world.

Some of them are prolific thought leaders grounded in many years of experience, others are practitioners executing inside larger companies. Some are focused specifically on content marketing others have a track record of baking great content into their larger marketing strategies. Some focus more on the distribution and engagement components of social and influencer marketing, and others love the art of creating.

Whoever you choose to follow, these people will take you on an exciting and educating journey into the world of content. Enjoy the ride!

1. Joe Pulizzi: Founder of Content Marketing Institute and Content Marketing World. Author of Content Inc. @JoePulizzi

2. Stacy Minero: ‎Head of Planning & Creative Agency Development at Twitter.  @sminero

3. Chad Pollitt: Co-Founder of Relevance.com and faculty at Rutgers University and the Kelley School of Business. @ChadPollitt

4. Karen McGrane: Founder of UX consultancy, Bond Art + Science, previous VP of UX at Razorfish, and author of Content Strategy for Mobile. @karenmcgrane

5. Mark Schaefer:Author of five best-selling marketing books, college professor and co-host of the Marketing Companion podcast. @markwschaefer

6. Ardath Albee: Author of two marketing books and CEO of Marketing Interactions, a B2B consultancy. @ardath421

7. Renee Blodget: CEO and Founder of Magic Sauce Media, and founder of We Blog the World, a travel and culture online magazine. @magicsaucemedia

8. Rebecca Lieb: Previous VP at Econsultancy and Editor-in-Chief of The ClickZ Network, including the running of SearchEngineWatch. Strategic advisor, speaker, and author of several marketing books. @lieblink

9. Joe Lazauskas: Editor-in-Chief at Contently and their publication The Content Strategist. @JoeLazauskas

10. Carla Johnson: Chief Experience Officer at Type A Communications, Vice Chair of the Business Marketing Association, and author of Experience: The 7th Era of Marketing. @CarlaJohnson

11. Shane Snow: Award-winning journalist, best-selling author of Smartcuts, and Founder of Contently.@shanesnow

12. Alex Hisaka: Head of Global Content Marketing at LinkedIn, previously at Salesforce and Desk. @alexhisaka

13. Robert Rose: Chief Strategy Advisor at Content Marketing Institute and co-host of the podcast This Old Marketing. @Robert_Rose

14. Jessica Gioglio Head of Content Lab at Sprinklr and co-author of, “The Power of Visual Storytelling: How to How to Use Visuals, Videos, and Social Media to Market Your Brand.” @savvybostonian

15. Larry Kim: Founder of Wordstream and top columnist at Inc. @larrykim

16. Heidi Cohen: Chief Content Officer at Actionable Marketing Guide and President of Riverside Marketing Strategies. @heidicohen

17. Nadya Khoja: Director of Marketing at Vengage and contributor to Entrepreneur and The Next Web. @NadyaKhoja

18. Sujan Patel: Co-Founder of WebProfits growth marketing agency, and partner in several software companies, including ContentMarketer.io, Narrow, Quuu, and Mailshake.  @sujanpatel

19. Jeannine Rossignol: VP of Marketing and Communications at Xerox, and conference speaker. @j9rossignol  

20. Brian Honigman: Content Marketing and Social Media consultant, CEO of Honigman Media, contributor at Forbes and WSJ, and adjunct professor at NYU. @BrianHonigman

21. Michael Brenner: CEO of Marketing Insider Group, author of The Content Formula, and previous Head of Digital and Content Marketing for SAP. @BrennerMichael

22. David Meerman Scott: Keynote speaker and author of 10 best-selling marketing books. Previously VP of marketing for two publicly traded companies. @dmscott

23. Dan McGaw: Former Head of Marketing at Kissmetrics, Head of Growth at Codeschool, and now Founder and CMO of EffinAmazing, an analytics and growth consultancy. @Danielmcgaw

24. Andy Crestodina: Co-Founder of Orbit Media, speaker, and author of Code Chemistry. @crestodina

25. Jon Loomer: Creator of JonLoomer.com, the go-to destination for advanced Facebook marketers. @jonloomer

26. Lee Odden: CEO of TopRank Marketing, a digital marketing agency that also authors one of the most popular blogs on content marketing. @leeodden

27. Seth Godin: Blogger and author of 18 bestselling books translated into 35 different languages. @ThisIsSethsBlog

28. Oli Gardner: Co-Founder of Unbounce, and speaker on Conversion Centered Design. On a mission to eradicate marketing mediocrity. @oligardner

29. Brittany Berger: Head of Content and PR at Mention, moderator at Inbound.org, and creator of Build Your Own VA. @thatbberg

30. Shayla Price: B2B content marketing consultant with clients such as Kissmetrics, Shopify Plus, Datanyze, LearnSignal, SessionCam, Yotpo and contributor to Entrepreneur, Huffington Post, ConversionXL, SujanPatel.com @shaylaprice

31. Scott Abel: Owner and President of The Content Wrangler, and Co-Founder of Information Development World. @scottabel

32. Rand Fishkin: Founder and Wizard of Moz, and Co-Founder of Inbound.org. @randfish

33. Michele Linn: VP of Content at Content Marketing Institute. @michelelinn

34. Joe Chernov: VP of Marketing at InsightSquared, previously VP of Content at Hubspot, and Eloqua, where he was named content marketer of the year. @jchernov

35. Jeff Bullas: Entrepreneur, blogger, author, marketer and speaker ranked by multiple publications as the #1 Content Marketing and Social Media Influencer. @jeffbullas

36. Maria Poveromo: VP of Communications at Adobe. @mariapoveromo

37. Martin Jones: Leads content marketing, social media, and employee advocacy at Cox Communications. @martinjonesaz

38. Doug Kessler: Creative Director, and Co-Founder of Velocity, B2B marketing agency, awarded Content Marketing Agency of 2016 by the Content Marketing Awards. @dougkessler

39. Laura Fitton: Inbound Evangelist at Hubspot, previous CEO and Founder of OneForty, and author of Twitter for Dummies. @Pistachio

40. Mari Smith: Leading social media thought leaders, Facebook marketing expert, and author of two marketing books. @MariSmith

41. Ann Handley: Head of Content at MarketingProfs, author of the WSJ bestseller, Everybody Writes, and waging a war on mediocrity in content marketing. @MarketingProfs

42. Gary Vaynerchuck: Grew family wine business to $60M, now CEO of VaynerMedia, Co-Founder of VaynerSports, and author of four best-selling books. @garyvee

43. Leslie Bradshaw: Co-Founder and COO of JESS3, a data visualization agency, and entreprenuer at Bionic, a growth consultancy for large enteprsises. @LeslieBradshaw

44. Brian Solis: Digital analyst, speaker, author, and principal analyst studying disruptive technology and its impact on business at Altimeter Group @briansolis

45. Steve Rayson: Director at Buzzsumo, and co-founder of Anders Pink, and Kineo. @steverayson

46. Randy Frisch: Co-Founder and COO of Uberflip, and co-host of the podcast Content Pros. @randyfrisch

47. Deirdre Breakenridge: CEO of Pure Performance Communications, and author of five books including PR 2.0, The New PR Toolkit and Cyberbranding. @dbreakenridge

48. Aaron Orendorff: Copywriter, blogger, and content strategist who contributes to Entrepreneur, Fast Company, and Business Insider. @iconiContent

49. Pawan Deshpande: Founder and CEO of Curata, a software that helps business scale their content marketing. @TweetsFromPawan

50. Joanna Wiebe: Co-Founder of Copy Hackers, the home of conversion copywriting, and Airstory, a creation platform that marries knowledge assets with a smart doc. @copyhackers

We know there are many more influencers out there, so don’t stop searching for those experts to follow. Hopefully this will get you headed in the right direction.

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Will Fleiss

Will Fleiss

Will has been doing online marketing for 10+ years, spending time on the agency-side at BKV, Ogilvy, and Converseon and... Read more

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  • Heidi Cohen| February 7, 2017 at 1:13PM

    Will – Thank you for including me in this amazing list! What great influencer colleagues. Add this list to your Twitter must follow list. Happy marketing, Heidi Cohen -Actionable Marketing Guide

  • Nadya
    Nadya| February 7, 2017 at 6:18PM

    Thanks for the inclusion! These are all definitely top content marketers 🙂

  • Carla Johnson| February 8, 2017 at 6:18PM

    What an amazing list of people, Will. Thank you for including me!

  • steve Rayson| February 20, 2017 at 6:18PM

    Hi Will, thanks so much for the inclusion. There are many great marketers on that list, honoured to be included. Steve

    • Will Fleiss
      Will Fleiss| February 21, 2017 at 3:15PM

      @Heidi, @Nadya, @Steve, it’s our pleasure to be able to honor great content marketers like yourself! Keep up the amazing work!

  • Natalie G.| February 22, 2017 at 10:10AM

    Great list, Will-thanks.I shared a link from my blog
    I can see that my three favorites are there: Joe Lazauskas, Shayla Price and Martin Jones.

  • Carla Johnson| March 14, 2017 at 11:11AM

    Will, thank you for including me on this great list of content marketers! Carla

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