Product Releases & Updates

Welcome to Outbrain’s product release round-up! We’ve recently launched numerous innovative products shaped by your feedback. Below, we’re highlighting product information and resources that will set you up for success.

October 2021

October 27 – Change to Conversion Tab: Default Audience Segment Creation

In order to facilitate a better user experience with decreased room for error, the “Create an Audience Segment” checkbox at the bottom of the new conversion creation page will be automatically checked by default. This is an important and necessary step when creating a new conversion in the dashboard, as it ensures the converted users are pooling in the Audiences tab.

September 2021

September 29 – User Management

You can now seamlessly view and manage who has access to your account, all within your Amplify dashboard. Easily add or remove users from your dedicated advertiser via the User Management tab on the left-hand side rail of your dashboard.

September 26 – Blur & Color Padding (Image Formatting)

You now have two new ways to customize how your image is formatted to fit different widget types across Outbrain’s network: blur and color padding. These formats are in addition to the existing (and recommended) “Automatic” option, which automatically adjusts your images to satisfy each ratio.

Blur padding: adds blurred borders to your image, which eliminates the need to crop or adjust to make it fit the widget ratio. This type of border works best if your image features many different objects or colors.

Color padding: adds colored borders to your image that best match the dominant color of your image, which eliminates the need to crop or adjust to make it fit the widget ratio. This type of border works best if your image features mainly one color and/or has a solid background.

Blur and color padding are a great solution for users who seek additional assurance related to creative fidelity or whose images feature a logo, disclaimer, or elements that must be shown in their entirety. That being said, Outbrain’s default “Automatic” uses AI to detect the prominent features of your images and format them accordingly.

Image Formatting options can be found underneath your uploaded image during the content creation process.

August 2021

August 18 – Title Suggestions (Globally Available)

The Title Suggestions (Beta released on May 25) is now globally available. To quickly recap the tool and its key benefits:

AI technology is leveraged to scan landing pages and suggest relevant, engaging titles that will drive maximum clicks. Title Suggestions will help you to shave time off the campaign setup process, find inspiration for multiple titles, and ultimately increase campaign performance. This tool sits within the “Content Creation” section of the campaign setup process, and currently only supports English.

For more information on this feature, check out this Help Center article.

August 9 – Change to Campaign Creation Flow: Platform Selection

You can now select your targeted platform (device) earlier on in the campaign creation process, as this portion has been moved to a higher position.

CPCs vary by device, which is why we recommend breaking out your campaigns by device as a best practice. With that in mind, we shifted the platform selection to a higher position above budget and CPC so that it fits more logically within the campaign creation process.

July 2021

July 28 – Instant Smartad (Beta)

Drive increased engagement and action with Outbrain’s newest ad experience. Instant lets you expose consumers to your content and offers directly on the publisher site, reducing disruption by allowing your audience to immediately engage with your brand rather than waiting for another page to load.

To learn more about how to best utilize the Instant Smartad, check out this Help Center article.

June 2021

June 30 – Dynamic Retargeting (Globally Available)

Maximize conversions and reduce your CPA by razor-targeting consumers with the most relevant products for them. Dynamically serve creatives featuring the most recent product(s) a consumer browsed while reaching them at the most optimal time the best chance of purchase.

Please note, Dynamic Retargeting is best suited for retailers and brands with a high volume of products who would benefit from only serving ads featuring the products most relevant to each user.

For more information on how to utilize Dynamic Retargeting, check out this Help Center article.

June 16 – Approved Ad Editor

You can now edit ads even after they’ve been approved, whereas they could previously only edit pending or rejected ads that are marked by “Edit Required.” This will provide more flexibility for the management of creative and messaging. Depending on the edits that are made, the ad might go back to the regular content review process (eg. change in the CTA button doesn’t involve another review). Please note, generally rejected ads (no prompt to edit) are still unable to be edited.

June 16 – History Log

Easily keep track of all changes that were made to your ads with the new History Log feature. This log provides an archive of all actions taken on the ad (including when they took place and who implemented them) so that you can keep a close eye on how adjustments impact performance.

Ad history can be filtered down to the content level, including details on the actions that took place (ex. Title, image, CTA, or any other creative edit).

May 2021

May 25 – Title Suggestions Beta Release

Take the guesswork out of copywriting with the Title Suggestions tool. AI technology is leveraged to scan landing pages and suggest relevant, engaging titles that will garner the most clicks.

Title Suggestions will help you shave time off your campaign creation process, find inspiration for additional titles, and eventually increase campaign performance with highly effective titles.

This tool can be found within the “Content Creation” section of the regular campaign creation process, and currently only supports English.
May 18 – MSN Exclusive Feature (Globally Available)

Outbrain offers the ability to run your campaigns exclusively on Microsoft News (MSN) properties. Simply select the “MSN Only” setting to activate this feature and enjoy immediate results from one of our top-performing publisher partners.

This setting can be found within the “Placement” section of the regular campaign creation process. For more information, read through this dedicated Help Center article.
May 16 – Duplicate Ads across All Smartads

Save valuable time when setting up multiple campaigns by utilizing the Duplication tool. You can leverage this feature to copy over campaign settings while maintaining the option to customize creative formats. This feature works across all our Smartads formats.
May 11 – Update on Third-Party Impression Pixel

Take control of measurement by adding up to five third-party impression pixels (on top of the existing five click tracking pixels) directly from your Amplify dashboard. Please note, third-party pixels must be provided by one of our approved vendors.

To learn more about how to utilize third-party pixels on your campaigns, please read through our dedicated Help Center article.

April 2021

April 7 – IAB Category Targeting (Globally Available)

With the decline of third-party cookies, contextual targeting is more crucial than ever. You can tap into IAB Category Targeting with Outbrain to hyper-target campaigns to the most relevant articles for your audience based on hundreds of verticals defined by IAB.

To access this option, simply navigate to the “Targeting” section when creating a new campaign, and select (or exclude) your desired verticals.

To learn more about how you can utilize IAB Category Targeting with Outbrain, visit our dedicated Help Center article.

March 2021

March 16 – Title Spec Change: From 150 to 100 Characters

In an effort to better accommodate new placement layouts across our publisher partners, we have adjusted our maximum title length to 100 characters (previously 150). We still recommend 60-80 characters as a best practice to ensure a more positive user experience and also to better guarantee your ad copy will comfortably fit in the majority of our placements.

For more information, check out our Best Practices for Content Creation.

February 2021

February 10 – LiveRamp CRM Segments

As a result of an update on LiveRamp’s end, we have adjusted our fees for utilizing LiveRamp’s CRM segments. The new CPC pricing is as follows:

  • Targeting: $0.25 (from $0.20)
  • Lookalikes: $0.05 (from $0.02)
  • Exclusions: $0.05 (from $0.00)

February 8 – Outbrain Universal Pixel Update

For marketers with several advertisers listed under the same account, multiple advertiser IDs can be added to the same pixel simply by separating them with a comma and a space. This way, you’ll be able to capture audiences for each respective advertiser that is tied to the pixel.

Please refer to our corresponding Help Center article in order to ensure proper setup for accurate attribution.

 February 2 – Image Editor (Globally Available)

Outbrain’s widgets mildly fluctuate across publishers, leading to slight variations in proportions. While Outbrain utilizes AI technology to automatically adjust your assets to each format, we also provide you with the Image Editor as an optional layer of quality control. This tool allows you to customize the cropping of your creative if you’re not satisfied with the image ratio previews shown.

For more information on image formatting, please check out our Best Practices for Content Creation.

January 2021

January 13 – Clip (Globally Available)

The newest Smartad format, Clip, enables advertisers to bring eye-catching motion to ads via short-form video assets (MP4 & GIF) to better capture consumer attention while driving user action via CTA.

For helpful tips on creating a campaign using Clip, take a look at our dedicated Help Center article.