We are excited to announce that Rodale has signed a multi-year global partnership with Outbrain.
Considered the world’s leading healthy lifestyle media company, Rodale today revealed a new look for Prevention.com, the first of the company’s digital properties to undergo a major redesign.
For the relaunch of the Prevention site, which reached more than 12 million unique visitors in January, Rodale collaborated with Outbrain on the mobile-friendly redesign of the web site, encouraging greater personalization and engagement in a new streamlined and clutter-free environment.
Beth Buehler, Rodale’s senior vice president of digital operations and strategy, commented in an interview with the Wall Street Journal’s CMO Today blog: “They have been integral in helping us figure out how to drive engagement and re-circulation, as well as our efforts to improve personalization.
“This isn’t just about that widget that you see all over the Web. They are innovating in a way that I’m not sure others are.”
The new format is part of a digital transformation strategy that will soon be deployed across Rodale Inc.’s portfolio of world-class brands, including Men’s Health, Women’s Health, Runner’s World, Bicycling, and the forthcoming Rodale’s Organic Life.
The partnership with Outbrain is expected to generate meaningful revenue for Rodale, which currently boasts a combined digital audience of more than 50 million unique users per month.