Watch: How to Use Outbrain Creative Automation Tools
Click here to watch the on-demand webinar recording: Scaling Performance with Outbrain’s Creative Automation.
As an advertiser, you have a maximum of just 10 seconds to catch viewer attention.
An ad creative can make or break a campaign. Achieving the just-right combination of visuals and copy is tough, especially when you want it to resonate with various audiences.
The only way to know what drives the best performance is to constantly test your ads. To do that, you need a lot of creatives in your test pool. But this is way easier said than done.
Advertisers often struggle with minimal creative budgets and resources to generate a wide array of assets. Often, there is not enough campaign budget to do proper A/B testing, which means you are probably sacrificing valuable dollars on ads that don’t perform.
That’s why you need Outbrain’s new Creative Automation tools.
What is Creative Automation?
Creative Automation uses generative AI to speed up the creation of graphics and copy for digital ads.
With AI working in the background, you can instantly generate a variety of relevant, cohesive headlines and images to test in your campaigns – a laborious process that takes a lot of time and creative energy when done manually.
Outbrain recently launched its set of Creative Automation tools to enable advertisers to use AI inside the platform during campaign setup. These tools were specifically developed to boost your ROI with minimal work on your end.
So what do Creative Automation tools allow you to do?
- Boost ad performance: Instantly transform rich performance insights and basic campaign inputs into compelling ad creatives using generative AI.
- Increase engagement while driving down CPA: Easily personalize ads at scale so you can reach ideal customers with unique, highly resonant creatives.
- Streamline your workflow: Eliminate costly, time-consuming content production and manual A/B testing.
- Improve the optimization process: Automate the optimization process for higher click-through rates and adjust performant visuals to fit different ad formats.
Is Creative Automation Impactful?
Yes! Our advertisers are seeing the impact of these effortless tools.
For example, the Brazilian financial news portal Inteligência Financeira used Outbrain’s Creative Automation tools to efficiently craft multiple creative variations based on its financial blog content, providing a unified ad experience to the audience and ultimately boosting conversions.
The results, especially compared to social and search, speak for themselves:
- +18% Clicks vs. Social and Search
- -15% CPC vs. Social and Search
- +22% Time spent vs. Social and Search
What Are Outbrain’s Creative Automation Tools?
Let’s take a walk-through of the Creative Automation tools suite:
Title Enhancer
The ideal combination of standard campaign inputs, personalization parameters (such as tone, gender, and age), and AI work together to generate multiple ad title variations, to keep ad creatives fresh and drive engagement.
Image Optimizer
Allows AI to generate new image suggestions based on top-performing images from the existing campaign. We’re also working on developing a media library, where you can save performance images to reuse in future campaigns.
Image Outcropping (in beta, available by request)
Adjusts image ratios and adds a background that complements the primary image to maximize existing assets across additional ad formats.
Dynamic Visuals (in beta, available by request)
By analyzing an uploaded image (featuring one person only), as well as campaign inputs, generative AI creates variations of the original image to resonate with different audiences and markets.
How to Get Started with Outbrain Creative Automation
Reach out to your Outbrain Account Manager or contact us to start using Outbrain Creative Automation tools or to request access to the beta opportunities.
You can also learn more in our Help Center. Check out the articles below:
