Did you know that 44% of travel content experiences start with no specific destination in mind? How about that 59% of people look to tech-led recommendations for new travel experiences?
Marketers have an immense opportunity to reach audiences looking to discover and book their next destination. As a vertical that entails high-involvement decisions, native advertising has become the preferred vehicle for travel brands and agencies to stand out from the crowd and win over consumers during key moments of their journey.
To get the most out of this format’s potential on the creative side, we’ve outlined 8 tips to help get your travel campaign off the ground and drive the consumer decision to purchase. Check out the infographic: