8 Tips to Make Your Travel Campaign Fly
Did you know that 75% of online conversions from travel content come from mobile? How about the fact that consumers take an average of two months to make an online travel booking decision?
Digital marketers have an immense opportunity to reach audiences looking to discover and book their next destination. As a vertical that entails high-involvement decisions, native advertising has become the preferred vehicle for travel brands and agencies to stand out from the crowd and win over consumers during key moments of their journey.
To get the most out of this format’s potential on the creative side, we’ve outlined 8 tips to help get your travel campaign off the ground and drive the consumer decision to purchase. These insights are inspired by current Outbrain data from 1 billion monthly ad impressions on the open web. Check out the infographic:
