If you’re a digital marketer like me, then you are always looking for ways to optimize – not just your conversion rates, but also your work pace!
As Conversion Optimization Manager in Outbrain’s online acquisition team, my job is to understand what makes people tick. Or, more specifically, what makes people click.
On the surface, it seems simple. If someone is interested in your product or service, they will eventually get in touch, or make the next move to become a fully fledged lead, right?
Not so fast. In the real world, conversions are challenging, and I spend every day digging deeper into the metrics, to try and understand why people behave the way they do online. What will get more conversions? A small tweak of a visual? Altering the functionality? A new headline?
To find the answers to these questions, there’s one thing you’ll need to do, and often.
Testing. Lots and lots of testing. To help you, I’ve chosen 7 Chrome extensions that I use on a daily basis to help me better understand the journey Outbrain customers take on our website. I hope they will help boost your conversions too. Check them out:
Awesomeness score: 10.0
At the end of the day, a large part of successful marketing is personalization and human contact.
Loom is a fantastic extension that lets you easily record yourself and your screen to deliver a compelling video message.
I use Loom a lot for email marketing, and I’ve seen CTRs improve by 40%. You can use it for sales and onboarding too!
Awesomeness score: 9.5
Before launching any new feature or product, research is a must. What could be better than discovering relevant content, specifically recommended by marketers for marketers?
If Zest is new to you, you’re totally going to thank me for recommending it. Consider yourself warned: you will need to limit the time you spend on this extension during work hours because this thing is addictive!
#3 Session Body
Awesomeness score: 9.5
Do you find that you have dozens of tabs open in your browser at once? Do you sometimes feel a little lost? Then you need this extension. Session Body gives you a list of all the open tabs with their headlines.
No more clicking furiously on favicons to try and find that website from a few minutes ago. This extension saves you time and energy!
Awesomeness score: 9.0
If AB testing improves your performance marketing, then Grammarly does it for your writing skills. English is not my native language, so I sometimes need a little (or a lot!) of help.
With Grammarly, I can churn out well-written marketing emails and more. For native speakers like yourself, Grammarly will bring you much closer to being a perfect writer.
To see how this tool works, you try using this free grammar checking tool on Grammarly’s website
#5 Datanyze insider
Awesomeness score: 9.0
The role of the CRO is not just about improving conversion rates. Today, we are tasked with bringing more qualified leads to the table. So, in fact, we are working on company growth.
Datanyze Insider is a great extension for researching your prospect. You can discover information about the company fast, such as size, industry, Alexa rank, web technologies, social activity and more. This tool helps me and our sales teams to better understand our prospects and customers, which is the first step in any conversion optimization plan.
#6 Eye Dropper
Awesomeness score: 8.5
This is one of my regular go-to extensions, and I’ve been using it for years. Pick any color on the web and get its code number to use on Photoshop or Canva. For those times when you need to do a quick design or tell your designer which color to use, EyeDropper is the tool for you.
#7 Save to Pocket
Awesomeness score: 8.0
So much great content to read, so little time! If you want to save something for later, this is a great extension. You can save any web page to read another time, also on your phone or tablet, even without an internet connection.
I dedicate 2 hours every day to my ‘pocketed’ content, and it truly inspires my work. The only problem? Too many saves!
So there you have it.
Seven Chrome extensions that help me crush my KPIs. There are so many extensions out there, but these are the ones I turn to, day in, day out, to boost my own efficiency.
Here’s a quick recap:
- Loom: Snappy video recorder makes great videos fast
- Zest: Marketing content recommended by marketers
- Session Body: Organize all your open browser tabs
- Grammarly: Polished prose is so important!
- Datanyze Insider: Prospect research made easy
- Eye Dropper: Get the code number for any color on the web
- Save to Pocket: All the content you want to read later – saved!
Which Chrome extensions are your favorites? Let me know in the comments!