Greetings from DMexco 2017: Check out Yaron’s Panel!

Jennifer Bassett
Jennifer Bassett

DMexco 2017

Greetings from DMexco 2017!

The conference is already in full gear—we hope you are enjoying the mingling, the talks, and the ever-flowing beer and bratwurst!

If you happen to be taking part in the festivities, don’t forget to swing by Yaron Galai’s panel on September 14, 11:15am-11:50am at Experience Hall: The Content Debate: Programmatic Creativity, When Content Marketing Turns Smart.

Along with representatives from Google, Publicis, Forbes Media, and justfrank, Outbrain’s Co-Founder and CEO will discuss content marketing’s role in the programmatic advertising space, as well as the benefits and challenges that scale and personalization bring to marketers.

Additionally, he’ll explain why Outbrain has focused so much on staying flexible to marketers’ (and publishers’) specific needs, so they can let their best creative work shine.

Jennifer Bassett

Jennifer Bassett

Jennifer is Outbrain's former Managing Editor. She has 10+ years of experience in the content strategy and editorial space. She began her career as a book editor and has consulted for top agencies, non-profits, and media companies including Memorial Sloan Kettering, Havas Worldwide New York, and Interbrand. When she's not talking content, she's playing music with her bands The Missing Footage and The Living Kills. You can read more of her writing at