According to The State of Inbound 2016 report, marketers who check their metrics 3X+ times a week are over 20% more likely to achieve a positive ROI. But, if you don’t know what to measure…
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. Andy has been highlighted as Forbes' Top 10 Online Marketing Experts to Watch in 2015, Entrepreneur Magazine's Top 50 Marketing Influencer in 2016, is a mentor at 1871, the #1 incubator in the US, and an adjunct professor of Digital Marketing at Loyola University. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
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