Introducing
Lookalike Audiences.

Scale Performance by Finding New Audiences Most Like Your Current Customers.

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Introducing
Lookalike Audiences.

Scale Performance by Finding New Audiences Most Like Your Current Customers.

Request a Demo

What is the Outbrain
Lookalike Solution?

Lookalike Audiences drive efficiency and scale by uncovering the interests and behaviors of known purchasers or converters. It can then target these attributes among other customers, at scale, across the Outbrain publisher network.

Why Use Lookalike Audiences?

Performance


Marketers see consistent decrease in CPA and an increase in CVR.

Efficiency


Outbrain’s decision engine automatically learns and scales campaign converters in real-time. This means no manual upload of seed audiences mid-campaign.

Scale


500 million global users across 80% premium publisher sites means your reach more potential converters who look and act like your top customers, increasing the number of conversions you get for a given CPA.

Performance


Marketers see a consistent decrease in CPA and an increase in CVR.

Efficiency


Outbrain’s decision engine automatically learns and scales campaign converters in real-time. This means no manual upload of seed audiences mid-campaign.

Scale


500 million global users across 80% premium publisher sites means you reach more potential converters who look and act like your top customers, increasing the number of conversions you get for a given CPA.

How It Works

Custom Audience

Identify a Custom Audience as a “seed” for Lookalike modeling (i.e. site visitors, converters or a 1st party data segment from a DMP or CRM).

Personal Interest Profile

Our data reveals your seed audience’s interests and reading and watching habits.

Lookalike Audiences Model

Lookalike Audiences are dynamically modeled from this data — and adapt in real-time based on live campaign learnings and performance.

Results

*based on 30+ Lookalike Audience Campaigns

45%

CVR Increase

30%

CPA Decrease

Learn how Outbrain’s Lookalike Audiences drove 2.2X higher CVR vs. the control run of the network campaign, and delivered a 50% lower CPA.

Learn More

Learn how EverQuote saw a 52% increase in conversions with Outbrain’s Lookalike Audiences.

Learn More

FAQ

What are Lookalike audiences?

Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they “look similar” to existing customers or converters. For Outbrain, this means finding similar audiences based on demonstrated common interests with your seed audience pool.

What is the differentiating factor of Outbrain Lookalike Audiences?
  • Powered by Outbrain’s Personal Interest Profiles.
  • Dynamic seed audience creation and real-time auto-optimization from live campaign performance.
  • Native competitors do not have this solution.
Why are Lookalike Audiences important?

Lookalike Audiences are important because they give the marketer a way of reaching a new audience that has similar characteristics to their own audience, but the new audience has never interacted with the brand before. This is basically an improved way of discovery.

What are the primary benefits of Lookalike Audiences?

Lookalike Audiences improve Direct Response performance by uncovering the attributes (interests, behaviors) of known purchasers or converters, and targeting these attributes among other customers, at scale, across Outbrain’s publisher network.

How is Lookalike Audiences different from targeting and optimization Outbrain’s current offers?

The Outbrain algorithm predicts content that will be interesting to an individual user. Lookalike Audiences model the interests of an audience segment to find similar audiences across the network that are most likely to convert.

What type of clients would be most interested in Lookalike Audiences?
  • Clients that run Direct Response Campaigns.
  • Have 1st party audience segments (DMP or CRM) of known customers.
  • Concerned with efficiency and scale.
  • Currently running retargeting and KPIO.

Interested in getting started with Lookalike Audiences?

Let's talk

Interested in getting started
with Lookalike Audiences?

Let's talk