Getting Some News...
Removing silos has become essential for both publisher revenue and reader experience
As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.
Source: Digiday.com
Read MoreOutbrain Appoints Alexander Erlmeier as Chief Revenue Officer
Alexander Erlmeier will serve as its next Chief Revenue Officer. Erlmeier, a ten-year veteran of Outbrain, will be responsible for global business development and growth across all regions and functions of the business organization.
Source: Globe Newswire
Read MoreDaily Mail Group Forms Content Recommendation Partnership With Outbrain.
The multi-year deal will feed organic and paid content across international platforms.
Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners
New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising.
Source: Global News Wire
Read MoreThe NDA Cannes Roundtable: Can advertisers save the open web?
How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
Source: NewDigitalAge
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