Getting Some News...
The Rebooting Podcast: Advertiser Support for Journalism
Join Outbrain’s co-CEO David Kostman, in a discussion on how publishers can show the value they’re creating for advertisers amidst economic headwinds.
Source: Spotify Podcast
Read MoreInside the evolution of native advertising
Native advertising has seen strong gains over the past decade and publishers, marketers and advertisers have all had to adapt in order to integrate the innovation into their plans.
What is Keystone by Outbrain and how can it boost digital revenues for publishers?
Keystone marks a new business direction for Outbrain, away from an ads-based publishing model.
Source: Press Gazette
Read MoreWhy publishers and advertisers are focusing on user experience to drive ad revenue in 2023
Amid economic uncertainty and changes to the digital landscape, both publishers and advertisers are looking for ways to demonstrate growth in the coming year.
Source: Digiday.com
Read MoreRemoving silos has become essential for both publisher revenue and reader experience
As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.
Source: Digiday.com
Read More