Getting Some News...
Super Bowl Onslaught Begins; Fox Wants You to Skip Work on Monday: Wednesday’s First Things First
Plus, agencies remember Kobe Bryant
Harry and Meghan’s Brand; Snoop Dogg’s Foray Into Fast-Food: Tuesday’s First Things First
Plus, digital media companies seek a new path after Google kills cookies
Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated
By 2022, third-party cookies will be obsolete in Chrome.
Source: AdExchanger
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In 2020, Is User-Based Targeting the Most Effective Way to Connect?
Recent scandals have required sweeping changes across the industry as to how brands use data. User-based targeting may not be the most effective way to reach consumers.
Emerging Tech in 2020: As IoT Grows, So Do Security Concerns
The upside of connected devices is enormous, but the security risks evolve all the time. How some companies are protecting customer data through these devices We’re seeing an influx of products into the market where little thought is going into security.