The Spun Achieves Significant RPM Lift Driven by Outbrain

Success Story

Overview

The Arena Group is a leading tech-powered media company in the United States, owning and operating several iconic brands such as Sports Illustrated, The Street, and The Spun. In particular, The Spun is their fastest-growing sports property that reaches over 38 million U.S. readers each month with what’s trending in the sports world.

Solution

After a few months of testing with Outbrain, The Spun utilized Smartfeed and Smartlogic. By activating these products, they were able to create a feed experience that combined various paid and editorial formats within the Outbrain module, and benefited from upgraded serving logic that dynamically adapted the feeds through AI and machine learning.

Results

As a result of deploying Smartfeed and Smartlogic, The Spun significantly increased RPM:

Through our successful partnership with Outbrain, and particularly the adoption of their Smartfeed and Smartlogic products, we continue to scale our business and see strong revenue growth, thanks in large part to the scale that Outbrain’s global demand provides.”

– Avi Zimak, Chief Revenue & Strategy Officer, The Arena Group

Download Case Study

Want to be featured next? Request a call with our experts

Your data will be processed according to our Privacy Policy

Thanks for contacting us !

We'll be in touch very soon

PS: We've got tons of ideas to help you grow your business.