Initially, Sky Sport Austria implemented Outbrain’s Smartfeed, a personalized feed experience that serves ads and editorial recommendations based on user interests. Promising early results led to an extension of the collaboration across in-article placements.
Outbrain’s Native In-Article solution provides access to a range of new Smartad formats aimed at high viewability. Creative options include Native Display, Native Video and Native Social, which extends top-performing advertising campaigns from social to the open web.
This Native In-Article solution is powered by a sophisticated serving logic to ensure that the highest yielding Smartad format is delivered to audiences for maximized engagement rates and revenue potential.