Scripps experienced incredible results over time, with Smartfeed delivering and exceeding expectations through multiple monetization streams. With the introduction of Smartfeed, Scripps saw a 43% increase in direct revenue and a 15% increase in programmatic revenue.
Paid CTRs and RPM had significant lifts on desktop and mobile, particularly when combined with Scripps’ site redesign.
The addition of Outbrain organic recommendations across Scripps’ properties led to successful recirculation, driving an average of one million additional PVs per month, and maximized display ad revenue streams.
The Smartfeed layout also led to longer sessions on site, with more pages viewed per session and lower bounce rates, cultivating loyal and engaged readers.