There’s no doubt about it. 2020 has been a strange and trying year. For marketers, many of the fallback strategies for advertising and promotion have had to be reconsidered – or even revamped completely! So much change and uncertainty, in such a short period of time.
Now, as the summer (or winter, for our southern readers!) comes to a close, Cyber Weekend is not far away. In any regular year, there would be the usual challenges and decisions ahead.
But this is no regular year. And the usual insights and tips are not what you need.
That’s why our brightest customer success and marketing heads have come together to give you the latest, data-driven information you need to put up your best Cyber Weekend performance ever.
And it’s all happening in our free online workshop, How to Prep Your Cyber Weekend Ads Amid COVID-19, on September 16!
Following hot on the heels of the release of our Cyber Weekend Guide (go on, download now – it’s also free!), we’re going live with a Cyber Weekend-themed workshop hosted by me, Emmy, Director of Customer Success, and Lauren Pica, Head of Marketing at Outbrain North America.
Join us at the latest Outbrain webinar workshop:
How to Prep Your Cyber Weekend Ads Amid COVID-19
on September 16 at 10am EST
And you’ll learn:
- Insights for Black Friday and Cyber Weekend to help you understand shifts in consumer behavior
- Tactics to adapt your ads accordingly to get results
- Technical strategies to drive customer actions that bring in the $$$
- Live Q&A where you can get your questions answered – up close and personal
COVID-19 has affected just about everything we do, and shopping behavior is at the top of the list. In fact, more than 60% of consumers have shifted the way they shop and spend.
As the busiest online shopping period of the year gets closer, marketers need to know more about how their customers have shifted, what the consumer mindset looks like today, and how to create digital ads and strategies that will drive interest, traffic, and conversions.
In the live workshop, we are going to cover all that, based on what we’ve seen on the Outbrain network so far this year. And what we discovered will probably surprise you!
51% of COVID-era consumers are starting their holiday shopping sooner. So what are you waiting for?
- Workshop: How to Prep Your Cyber Weekend Ads Amid COVID-19
- When: September 16 | 10am EST
- Your Hosts: Emmy Shiring, Director, Customer Success, Outbrain & Lauren Pica, Head of Marketing, Outbrain NA