CONTENT MARKETING & DISCOVERY

[Video] Inside Leading PR Firm, Golin: A Chat with VP, Digital Director Jon Silver

|Steve Kuron

We chatted with Golin’s Vice President and Digital Director, Jon Silver, about how his agency uses Outbrain’s discovery platform for clients such as Hyatt, FedEx, PepsiCo, McDonald’s, Unilever, Cisco and others.

In the video, Silver explains how Golin is able to provide a broad story to a wide audience on multiple media outlets with different titles that appeal to different audiences—all leading back to the same, original piece of coverage. “What they click on tells us what they’re interested in,” says Silver. “That helps us as we guide the buyer decision journey further down the funnel.”

Watch the video to see how Outbrain helps Golin’s clients fine-tune their broader marketing strategies across LinkedIn, Facebook, Snapchat and more.


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