Back in May, we rolled out Outbrain Programmatic Access (OPA) service with our partnership with AppNexus.
Now, we’re thrilled to announce an additional partner to the program—The Trade Desk, one of the fastest growing demand-side platforms in the AdTech space.
At Outbrain, we’re committed to our customers and OPA is our effort to provide more flexibility to agencies and brands who are interested in executing all display and native buys programmatically from one platform.
We know that many media teams have their own tech stacks and unique data sets that they are interested in tapping into—and we also know that a number of media teams prefer to use one platform for programmatic buys (This is also why we’ve created our Outbrain API for customers to use.)
Now, through our OPA program, these media teams have the capability to use one platform (AppNexus or The Trade Desk) as well as tap into their own data to buy Outbrain native ads programmatically.
We’re excited to be partnering with The Trade Desk and we look forward to sharing more news about OPA as it unfolds.
If you are interested in learning more about this partnership, please reach out to your account manager or contact Gil Ditkovski, Head of Outbrain Programmatic Access at firstname.lastname@example.org.