How to Boost Your Sales: Sales Email Templates that Drive Conversions

Let’s talk numbers. Did you know that people receive an average of 121 emails daily? Getting a prospect to open your email increases your chances of making a sale exponentially. In fact, according to a study by HubSpot, sales emails have an impressive 42% open rate when personalized correctly. Sales emails are an indispensable tool for businesses as they reach a wide audience, improving your chances to generate new leads and nurture and retarget existing ones. 

Why should you care about using sales email templates? The answer lies in efficiency and consistency. Templates can help you avoid pitfalls and increase your chances of success. In this article, we’ll help you understand the best sales email templates and offer strategies to write them effectively, ensuring higher conversion rates and helping to foster better connections with prospects. Now, let’s talk about how to unlock the inbox!

The Anatomy of a High-Converting Sales Email

A high-converting sales email consists of several elements that work together to capture the reader’s attention and make them take action. Here are the key components:

  1. Strong subject line: The subject line is the first thing recipients see. It should be compelling and intriguing to encourage them to open the email. Including a call to action within the subject line also prompts the reader on their next step. 
  2. Personalized greeting: Addressing the recipient by name and including personalized details can significantly increase engagement. Research by Campaign Monitor shows that emails with personalized subject lines are 26% more likely to be opened compared to non-personalized ones.​ 
  3. Concise messaging: The body of the email should be clear and to the point, avoiding unnecessary jargon and fluff. There is no need to impress with fancy terms and unnecessary words; keep it straightforward. This will make it easier for your readers to understand your message and make it more effective.
  4. Clear Call to Action (CTA): Every sales email should have a clear and concise CTA that guides the recipient through the next steps. It should be right at the top, right after your key content. If your email is longer, use multiple CTAs so they don’t get lost. Test different versions of your CTAs through A/B testing to see which ones perform better. Track metrics like click-through rates and conversions to find which is most effective.

Crafting Your Sales Email Template: Step-by-Step

A proven approach to building powerful sales emails involves several steps, each contributing to the overall success of the message. Here’s how to get started building a range of templates you can use over and over. 

1. Research your audience 

Why do you need this to write a template?
In this step, identify the segments and target groups to understand who you are talking to, and what kind of template could work for them. Gather relevant information using tools like LinkedIn, company websites, and industry reports. This allows you to create several messages that address their specific challenges and goals. You can even segment the email templates into personas, defining who should get a certain email, when and why.

2. Craft a subject line placeholder 

Include a placeholder for a brief, gripping subject line (under 30 characters). Offer examples such as “10 Tips for <XYZ>” or “Unlock the Secret to <XYZ>”. Then fill in the blanks depending on what your email is about.

3. Personalize your greeting

Make sure to add a space where you insert the recipient’s name and reference something specific about their work or recent achievements. Here’s a great and easy-to-use example: “Hi [Name], as a fellow enthusiast of [interest], I was impressed by your recent initiative…” or “Hi [Name], I found your article on LinkedIn about [topic] very insightful.”

4. Deliver value in the body

Begin with an engaging opener, such as a statistic, question, or bold statement. Clearly outline how your product or service can solve the recipient’s problems or help them achieve their goals. Use bullet points or short paragraphs to keep the content concise and easy to read. This is something you can do before you even know who you’re targeting, but remember to adapt the template when you’re sure of your recipients, adapting what you offer to what they’re looking for.

5. Include a strong CTA

Your CTA should clearly state what you want the recipient to do next. Use action-oriented language like “Schedule a Demo,” “Download the Guide,” or “Get Started Today.” Use buttons, bold text, or different colors to make your Call To Action visually distinct. For your template, add a couple of options you could use in future, like: Talk to my team/Book time with me/Find out how.

6. Proofread 

When you’re creating a template, read through the email to spot any spelling, grammar, or punctuation mistakes. Utilize tools like Grammarly or Hemingway to assist with catching errors and improving readability. A polished email reflects professionalism and attention to detail. 

Essential Sales Email Templates to Have in Your Toolkit

The perfect sales email flow can significantly impact your sales. Here are some great options for sales email templates that you can use for a range of campaigns, audiences, and goals:

Initial outreach email

Briefly introduce yourself and your company, highlight a problem or need, provide a possible solution, and include a call to action for a meeting or call.

Example of an initial outreach sales email template

Follow-up email

Remind the recipient of your previous interaction, reiterate the benefits of your solution, and suggest a next step. This helps keep your offer top-of-mind and encourages action.

Example of a follow-up sales email

Closing email

Summarize key benefits discussed, include any necessary links or attachments, and provide a clear, compelling call to action to make it easier for them to say yes.

Example of a closing email template

Post-sale engagement email

Express gratitude, provide onboarding resources, and offer continued support to foster customer satisfaction and loyalty, paving the way for repeat business and referrals.

Easy Email Templates for Different Audiences and Goals

Different campaigns have varying goals and audiences. This will impact the style and tone of your email sales templates. Here are 4 templates for a range of purposes that you can use to adapt your email campaigns:

Creating urgency

A sense of urgency is an important tactic in email marketing. After all, no one wants to miss out on a great deal or opportunity. The trick to this email style is making your message appear urgent, without being overbearing or overdramatic. It’s all about striking the right balance.

Storytelling

Humans are wired to engage in storytelling. We love to tell stories and hear stories. An email template with a story style hooks the reader’s emotions and connects them powerfully to the brand or product. Narrative-based emails are memorable and relatable, turning information into a meaningful, engaging email that resonates with the reader. Bottom line: storytelling drives emotion, connection, and action, all great results for an email campaign.

Down to business

Sometimes, being direct and straightforward is the best way to approach your email marketing goal. This is particularly effective for campaigns that aim to drive a clear-cut or immediate action, such as signing up for a demo. It can also be effective for audiences who already know your brand or product, have already demonstrated interest, and just need a push to connect. 

Giving value

Good marketing is about the value you can provide to your audience and customers. An email template that gives value focuses on providing useful and actionable information that meets the recipient’s needs or interests. It may be a financial value (such as in the template below), or some other value, such as useful information or a valuable tip. This email style works because it shows that your brand is interested not just in selling but also in genuinely helping the customer.

Adapt and Optimize: Customizing Templates to Fit Your Brand

Templates are a great starting point, but to truly stand out, you must give them a splash of your brand’s personality. Here’s how to infuse your unique style and value into every message:

  • Establish your brand’s tone and style. Whether formal, casual, humorous, or professional, ensure consistency across all communications.
  • Focus on what makes your product or service unique. Emphasize distinct features and benefits that set you apart from competitors.
  • Craft your emails to tell a compelling story that aligns with your brand’s narrative. Engaging storytelling can make your emails more memorable and impactful.

Optimizing Your Sales Email Templates for Higher Conversion Rates

To get the most out of your sales email, try these tips:

  1. Timing and frequency: Track the performance of your email templates to record the best times and frequencies for sending emails. Experiment with different schedules and update this regularly to build familiarity and anticipation with your recipients.
  2. Segmentation: Monitor your email performance for demographic, behavioral, and past interaction data. This will allow you to add more personalized and relevant messages when you transition from template to real email.
  3. Avoiding spam filters: When creating a sales email template, make sure it won’t get caught by spam filters. For example, are you using a recognizable and trustworthy sender name? Are you avoiding spammy words or excessive punctuation? Are you testing spam triggers? All of these will help you optimize your templates.

Once you have your templates all set up and ready to be filled in with real information, add a final checklist to ensure you keep getting better. This could look like:

  • Follow-ups: Did I remind the recipient of my previous message? Am I reinforcing the value I offer?
  • Establish credibility: Did I add enough testimonials, customer stories, and case studies?
  • Direct can be best: Is there room for misunderstandings? Am I keeping my message as straightforward as possible? 
  • Design and structure: Is my email easy to read? Is it visually appealing? Will readers be able to find the CTA easily?

Let’s Wrap It Up

In the crowded battlefield of inboxes, everyone’s vying for attention – advertisers, sales reps, marketers, and more. To stand out, your sales emails need some serious spice! By relying on sales email templates, and optimizing them with the guidelines highlighted above, you’ll turn your emails into attention-grabbing, engaging messages that drive conversions. Ready to grab readers’ attention directly from their inboxes? Start with these sales email templates. 

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