Did you know that when searching for information about cars online, 83% of users have clicked on a paid link? Or that pay-per-click (PPC) traffic brings about 50% more conversions than organic traffic? It’s no surprise then that 72% of companies plan to increase PPC marketing activities this year.
With statistics like these, recruiters in the performance marketing industry are aggressively searching for top PPC talent. Make no mistake, it’s not easy to find PPC professionals who have the rigor and creativity to successfully promote branded content and turn it into conversions. In fact, there’s currently a shortage of talented digital marketing recruits. Now might be just the right time to test your PPC skills and see if you’re a true expert.
Do you have a mix of creative, analytical and technical skills?
To be a PPC expert, you’ve really got to be both a left-brain and a right-brain kind of person. On one hand, you frequently need to come up with creative, original ideas that engage and excite the people viewing your ads. On the other hand, you’ve got to love the technical/analytical side of the job, which means constantly studying the numbers, trying to make sense of your PPC metrics and using them to refine your creative ideas.
Are you extremely patient?
The thing about PPC is that you don’t see results overnight. It’s a long haul process. There’s a lot of testing involved trying to determine what works at different times, with different audiences. You’re always trying out new things, new ideas. You’ve got to be the type of person who can “keep on keeping on” without getting frustrated.
Are you able to put your ego aside?
Because PPC relies so much on trial and error, you’ve got to be willing to discard ideas that aren’t working. This can be hard, especially when you’ve invested a lot of your own time and energy. Our advice is not to get too emotionally attached to any particular idea. If it’s not working, cut your losses and move on. There will be plenty more.
So how did you do? Are you a natural-born analyzer with a creative bent? Are you easy-going and open to change? If so, you might be a “PPC machine” yourself!