Premium Political Publishers Turn to Outbrain

Chris Signore
Chris Signore
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The current climate has resulted in an explosion of political content consumption. In fact, according to Outbrain content consumption data, an astonishing 672,342 articles were published about candidates Hillary Clinton and Donald Trump between July 5th, 2016 (the date of the announcement of the primary results) and October 11th, 2016.

During this incredibly divisive election, users have increasingly turned towards politically charged media outlets to inform, voice frustrations, and even challenge their existing opinions. In fact, a recent Pew Research survey of U.S. adults confirms that political discussion is a fact of everyday digital immersion that undoubtedly shapes public opinion and fuels engagement. While many users may enjoy the opportunity for fiery debate these outlets provide, a more significant percentage report distaste towards certain content they witness online. Regardless of one’s stance on these issues, political discussion is an unavoidable reality in the digital realm.

In light of this polarization, today’s political publishers are experiencing a bit of a renaissance. And they are increasingly working with Outbrain, a company that prioritizes quality content recommendations.

In addition to our-standing relationships with CNN, Fox, The Hill, The National Review, and the Washington Times, we’ve recently welcomed IJR, Salon, and Politico to our expanding network.

We are excited that these top political news outlets that spark debate and inform, have turned to Outbrain. And in the year ahead, we look forward to working with more of these high-caliber political publishers.

Chris Signore

Chris Signore

Chris Signore is currently Director of Business Development for Outbrain, working on strategic publisher relationships in North America and specializing in the Politics and News verticals. Chris has 10+ years of deep rooted experience working on strategy and business development on both the Ad Tech and Publisher sides of the digital media ecosystem. When Chris isn't developing business you can find him spending time with his two little kids (Dominic & Evelyn) and his lovely wife (Abbie) out in Cranford NJ.

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  • Anam| March 15, 2017 at 11:11AM

    I am looking to find how much Outbrain pays for the publisher? I have a sports related blog matchoftheday.org that I would like outbrain widget to display.