The current climate has resulted in an explosion of political content consumption. In fact, according to Outbrain content consumption data, an astonishing 672,342 articles were published about candidates Hillary Clinton and Donald Trump between July 5th, 2016 (the date of the announcement of the primary results) and October 11th, 2016.
During this incredibly divisive election, users have increasingly turned towards politically charged media outlets to inform, voice frustrations, and even challenge their existing opinions. In fact, a recent Pew Research survey of U.S. adults confirms that political discussion is a fact of everyday digital immersion that undoubtedly shapes public opinion and fuels engagement. While many users may enjoy the opportunity for fiery debate these outlets provide, a more significant percentage report distaste towards certain content they witness online. Regardless of one’s stance on these issues, political discussion is an unavoidable reality in the digital realm.
In light of this polarization, today’s political publishers are experiencing a bit of a renaissance. And they are increasingly working with Outbrain, a company that prioritizes quality content recommendations.
In addition to our-standing relationships with CNN, Fox, The Hill, The National Review, and the Washington Times, we’ve recently welcomed IJR, Salon, and Politico to our expanding network.
We are excited that these top political news outlets that spark debate and inform, have turned to Outbrain. And in the year ahead, we look forward to working with more of these high-caliber political publishers.