“Performance Marketing Minds” Podcast: Conversations with Industry Leaders.

Meet Performance Marketing Minds

In a world where marketing trends evolve at lightning speed, “Performance Marketing Minds” is your go-to podcast for all things performance marketing, keeping you informed and ahead of the game.

Hosted by Joe Addona, Outbrain Direct Response’s performance marketing expert, the show is built for marketers who don’t just follow trends—they set them.

Each episode features thought-provoking conversations with the brightest minds in media, marketing, and advertising, where we break down what’s driving results today and what innovations are poised to redefine the future.

There’s no fluff here—just real talk, real insights, and actionable strategies that you can put to work right away. From bold, measurable strategies to the cutting-edge technologies powering innovation, we cover the topics that matter most to marketers who are obsessed with outcomes.

What You’ll Hear on “Performance Marketing Minds”

At its core, this podcast is all about high-impact marketing. Every episode offers something new and actionable, whether it’s bold strategic advice, lessons from industry successes, or cutting-edge tech trends. Topics we’ll cover include:

What’s working right now: Proven strategies and tactics delivering measurable results.
What’s next: Trends and technologies shaping the future of marketing and advertising.
Lessons from the pros: Advice and experiences straight from leaders and innovators redefining the marketing landscape.

And much more, all with an open and honest approach (because who has time for fluff?)

Episodes

Episode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan Rosenbaum

In this episode, our host, Joe Addona, speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media.

Together with Joe, they explore networking, information as currency, key marketing funnel elements, neurodivergence as a business strength, the rise of Eastern European brands, and the importance of trusting your instincts and asking the right questions.

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Episode 6. Bridging Brand and Performance: Insights from Anthony Chiaravallo.

In this episode, our host, Joe Addona, chats with Anthony Chiaravallo, CEO of Vallo Media.

Together, they discuss Anthony’s journey from sales to founding his agency during the COVID-19 pandemic.

He highlights the balance between brand building and performance marketing, the power of storytelling, and insights from his upcoming book, Brand Powered Media, which helps marketers bridge branding and performance for better results.

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Episode 5. Mastering the Art of Influence in Marketing with Kyle Kostechka

In this episode, our host Joe Addona catches up with Kyle Kostechka, Senior Business Development Manager at ClickBank.

Together, they dive into the art of influence in marketing, exploring how understanding personal development and leveraging your strengths can lead to success.

They discuss key trends like high-margin products, the growing impact of native advertising, and strategies to stay ahead in the ever-evolving marketing landscape, offering insights into consumer behavior, effective team-building techniques, and how to future-proof your efforts.

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Episode 4. The Changing Landscape of Affiliate Marketing with Kyle Dana

In this episode, our host Joe Addona catches up with Kyle Dana, the Director of Digital Strategy and Growth at Digistore24.

They discuss the evolution of affiliate marketing, particularly in the health sector, and the changing landscape of VSLs. They talk about the decline of traditional email affiliates, the rise of influencers, and the integration of AI in performance marketing.

Additionally, they highlight the importance of optimizing backends, adapting to new market trends, networking at events, and exploring micro niches in the affiliate marketing world.

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Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter

In this episode, our host Joe Addona speaks with Eric Schechter, Co-Founder at GiddyUp.

Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full scope of the business through the acquisition of Grommet.

They’ll talk about the importance of trust in e-commerce and business leadership, how to leverage storytelling to elevate branding, and identifying the key metrics that drive success in our crazy industry.

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Episode 2. From Affiliate Hustle to Agency Success with Jason Kutasi

In this episode, our host Joe Addona chats with Jason Kutasi, DTC marketer and angel investor.

Jason discusses his path from affiliate marketer to offer owner to agency leader, discussing key lessons learned along the way and the importance of trust, reputation, and passion in media buying.

Together, they dive into the essentials of performance marketing, including crafting strong offers, building strategic partnerships, and creating persuasive copy.

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Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins

In this episode, our host Joe Addona sits down with Joe Higgins, VP Business Development and Partners, and an expert in the world of search arbitrage.

They’ll dive into how search has evolved significantly over the years and why delivering quality traffic has become more critical than ever.

They’ll also discuss the challenges newcomers face in a crowded and competitive market, the impact of shifting compliance mandates, and the importance of adapting to a constantly changing industry landscape.

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“Performance Marketing Minds”, brought to you by Outbrain Direct Response—where great performance starts with bold thinking.

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