Outbrain’s Performance Academy got their UK debut with a great session at Escelis, the performance specialty group within Havas. Performance Academy is an international certification course for performance marketers from Outbrain. We’re working to equip the next generation of marketers with the tools, insights, and best practices they need to compete in a global marketing landscape. Performance marketers and discovery platforms are a natural match, and we want to help professionals around the world unlock that potential for their clients.
After a successful launch in Australia last year, Performance Academy has had sessions with Havas Paris, Escelis New York, Boston, and Chicago, and Evernine in Munich. The program has been such a hit that we’re rapidly expanding. A full U.K. roll-out is in the works, starting with Group M Ireland next month. Want to become your agency’s “official” Outbrain certified expert? Stay tuned — Performance Academy is just getting started.