Outbrain Launches in the UK

Lisa LaCour|

We are happy to officially announce our expansion into the UK!

We have been working hard behind the scenes, meeting with UK publishers to discuss our successes so far in the States and having great discussions around content discovery.

The Outbrain platform is currently live on five large online publishers in the UK, including Future Publishing’s TechRadar.

We have just settled into our London office, and are excited to have Simon Edelstyn, formerly European Director of Syndication at Google to head up our business development efforts across Europe and Marc Irwin who recently joined us from Vibrant Media.

If you are in the neighborhood, stop by!

The full release is below. You can also read about on InPublishing.

Leading online content discovery platform Outbrain
launches in UK market

Future Publishing one of Outbrain’s UK launch customers

10 March 2011 – Outbrain, the leading content discovery platform, is today announcing its launch into the UK. Having successfully established itself in the US market where Outbrain is used by amongst others, Condé Nast, USA Today, iVillage, TMZ, Newsweek and Slate.

Outbrain is focused on helping people discover new and compelling content online. As a result, the commercial applications of Outbrain are:

• Increased page views and revenue: Outbrain can be used by publishers as a service for recommending personalized interesting content to readers to increase page views, generate revenue and enhances the user experience. Outbrain generates links to interesting content on a publisher’s own website and can also be used to link to external, revenue-generating, third-party content.

• Attracting new audiences to content: Outbrain’s traffic acquisition programme can be used by publishers and marketers to drive new users to specific content in order grow audiences and hit advertiser targets. Outbrain enables content-creating organizations to attract new audiences, by including it alongside other publishers’ own editorial.

Yaron Galai, Outbrain’s CEO comments: “The Holy Grail for online publishers and content creators is to ensure firstly that their content is found, and secondly, that it is interesting enough to really engage that audience. Outbrain’s main aim is to help readers discover more interesting content and have a better experience online; this translates into a win-win option for publishers and content creators alike.”

“We know that there is a lot happening in the digital content space in the UK and European markets and that publishers and content owners are all working on different models to make content pay, from paywalls to ad walls. I believe that we are seeing a shift to a less disruptive approach to advertising which is resonating well with a more sophisticated audience.”

Outbrain’s platform has already launched on five large online publishers in the UK, including Future Publishing’s TechRadar. Kurt Edwards, Digital Commercial Director, Future Publishing comments: “From the very outset we are quickly seeing the benefits of working with Outbrain. Allowing our users to discover new and interesting content has led to a more engaged audience plus it is building
incremental revenue streams for us as a publisher.”

Simon Edelstyn, formerly European Director of Syndication at Google, will be heading up Outbrain’s business development across Europe, from the company’s newly opened office in London. Simon has recently recruited Marc Irwin from Vibrant Media to strengthen the business development team.

Outbrain’s senior management team is led by entrepreneurs with a credible track record in online business – Yaron Galai, who is a co-founder, previously founded Quigo.com, a performance-based marketing solution which was acquired by AOL in December 2007.

The UK launch news follows on from Outbrain’s recent acquisition of AOL property, Surface as well as securing a third round of funding ($11million).

Lisa LaCour

Lisa LaCour: Lisa LaCour is Vice President of Global Marketing at Outbrain, where she oversees the corporate brand, communications, and global marketing efforts worldwide. She joined Outbrain in 2010, and is part of the senior management team, responsible for the driving the company’s corporate positioning, branding, public relations, and customer acquisition efforts. Previously, Ms. LaCour served as Director of Marketing at fashion and lifestyle brand DailyCandy, where she built, and managed the company’s first marketing team. Prior to her work for DailyCandy, she led audience development and branding efforts for AOL’s network of content sites.

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